Features of an Effective Online Shopping Cart

Gone are those days when people would actually go to a market for shopping. Shopping goods online is the current trend now. Online shopping is the process where consumers directly buy goods or services from a seller through internet. Online shopping cart is a technology that is been in the market for the past few years. It is a software by which anybody can shop or sell any product from anywhere, rather than going into a market. Products like e-commerce, software, games, etc can be sold online and e-commerce payment processing is provided by this tool.

Products can be added as well as removed from the online shopping system. Shopping tools are mainly meant for those people who don’t have time to go for shopping in the markets; likewise they can save time and money. These new trends lead to the increasing number of shopping software or carts. In today’s competing world,online shopping software is the requirement of each company, to spread their market worldwide. This is quiet useful for both companies and buyers. Profit of this online tool can be increased by increasing revenue and reducing cost. Even though there are a number of online shopping carts, providing communication, data management and security to the clients, each one among of are not good enough, you can rely only on a few.

Following are the features of this tool.

Secure transaction – One of the most important features of this shopping tool is secure transaction, from where you can develop a customer’s faith and this is how a Shopping Cart Company grows.

Easy back navigation – The tool should have the option of back navigation i.e., it should let the user navigate from one page to the other easily.

Customer support – You should provide unlimited support to your shopping cart, so in case if you are stuck with any problem, you can troubleshoot.

Automatic calculation of tax, shipping costs and total costs based on information from buyer’s address – Real time shipping rates should be offered by the shopping cart i.e., it does not make any sense in first buying the cost effective product and then add on the saved amount on delivery charges.

Payment processor – Most importantly you should check the number of payment processors to which the online shopping cart is integrated with, so you can determine how good the cart is. If the online cart is integrated with just one or two payment processors it is difficult shop.

Secure saving of customer information – Towards the end you should hunt for the safety and security of the online shopping cart script. If you neglect this parameter, there are chances of your personal details getting hacked while the transaction is taking place.

Enable editing option – Owner should be able to easily add, delete and modify the contents of shopping cart.

International currency payment support – The shopping cart software should support international currency payment.

Contents of final cart page – Final cart page should list all items, prices, user-specified parameters, shipping and handling charges, tax and estimated date of delivery.

Shopping cart is a crucial part of a site and so it is very necessary to satisfy the above conditions.

Online Shopping Cart System – 6 Points You Need to Know BEFORE Choosing Your System

I recently ventured into the world of creating digital information products and selling them via my website. One of the biggest dilemmas I faced was deciding which shopping cart provider to go with.

Having worked with various systems for clients, I knew my way around setting these up, but when it came to my own online shopping cart system I couldn’t decide the best way forward.

Ultimately I ended up making a poor choice by going a cheaper alternative route, than the service I really wanted. The reason I made this poor decision was lack of confidence on my part – I wasn’t sure how well my product would sell and didn’t want to invest heavily in a service that I may not need or use!

The reality of going the cheaper route? I had customers who weren’t able to download their product or make a payment and I lost revenue because of this!

To save you the same trouble I went through, here are my top 6 tips for ensuring that you get the right shopping cart system for YOUR business.

1. Think about your long-term goals. Having a system that grows with your business is crucial to your long-term goals, particularly if you’re planning on launching more products and services in the future.

You’ll want to ensure that the shopping cart system you choose can easily handle additional products and services.

2. How simple is the shopping cart to set up? Can you easily do the product setup yourself, or does it require you to hold a degree in computer programming! You don’t want to be spending huge amounts of your time on the phone to tech support, or getting frustrated because the shopping cart isn’t easy to set up.

If the system you choose provides you with HTML code that you have to add to your website, consider how comfortable you feel adding this. You may decide that this is a service to outsource to your Virtual Assistant.

3. Accepting online payments. If you’re going to be selling products/services online, whether they’re digital or physical products, you will need a system that can accept online payments. These days customers want instant gratification, which is why digital products are so popular, and you need to be able to accept payments instantly too.

Think about this situation – you go on to a website and in order to buy a product you have to print off an order form and fax it in, or call to place an order! That’s not easy for your customer and you will have just lost the sale! The best solution is to get a merchant account, and ensure that your merchant provider’s services are compatible with your online shopping cart system.

4. Cost of your Online Shopping Cart System. It can be a false economy to go the cheaper route, particularly if it doesn’t offer all the features and functionality you want. Come up with a list of what you would like in an online shopping cart system, and then find a service that will meet ALL of your needs.

5. Customer Service. You want to make it as quick and easy as possible for your customers to purchase from you and get instant access to their product. An online shopping cart system that offers digital download of your products will do this for you.

And if you have a physical product ensure that your shopping cart service can calculate postage and print shipping labels too.

Don’t make your customers jump through hoops just to make a purchase from you!

6. Autoresponders and follow-up messages. It’s much easier to sell future products to existing customers – after all they already know, like and trust you. In order to do this you need your shopping cart to be able to keep a database of your customers so that you can follow up with them. Autoresponders are a great way to do this. You can follow up with your customer several times after they’ve made a purchase and check in with them to see how they’re getting on with your product. And you can do this very easily and quickly if your shopping cart has an autoresponder feature.

Keep all of these points in mind when choosing your online shopping cart system, and you will find the perfect solution for you!